Concept of Public Relations

Concept of Public Relations

In today’s business and non-business operations, PR has assumed a significant role. The public becomes aware and assertive at the end of the seventies of the last century. But they now seek to demand more communications from firms, departments of the state, and NGOs about their objective, operations, and motives. PR establishes and maintains mutually beneficial relationship between a firm and the public upon whom its success or failure squarely depends.

Public Relations is, simply stated, the art and science of building relationships between an organization and its key audiences or the publics. The concept of public relations is an emerging notion, especially in mass communication discipline. It is basically a management function. PR tries to build an image of an organization and tries to develop a good and sustainable relationship between the organization and its publics. It should be based on truth, knowledge and information.

Public Relations activities are a major part of the political process in many nations. Politicians seeking office, government agencies seeking acceptance and cooperation, officials seeking support for their policies, and foreign governments seeking aid and allies abroad all make extensive use of the services provided by public relations specialists.

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