Good news stories have more than one of
these elements.
Proximity:
Proximity:
Location,
location, location. If an event is happening nearby, it will impact readers
more than if it were happening somewhere else that doesn't affect them as much
– in another state or in another country. Depending on the story, it may as
well be the same thing.
Prominence:
A
well-known person, place or event has a stronger news angle than something that
the audience isn’t familiar with. A guest speaker visiting your local
elementary school to take over story time doesn't resonate with many people ...
unless that speaker is Oprah.
Timeliness:
Current
news has more impact than something that happened yesterday or last week. The
news media loses interest in past events because there is always fresh news
somewhere.
Oddity:
If
something is unusual, shocking or bizarre, the strangeness alone could make it
newsworthy. Think Octo-Mom.
Consequence:
If
the impact of an event may directly affect readers, they will want to know
about it. A run-of-the-mill burglary at the Watergate Hotel was white noise on
the airwaves until it became clear what the identities of the key players meant
for the nation. That bit of news cost a U.S. President his seat.
Conflict:
Readers
are always interested in disagreements, arguments and rivalries. If an event
has a conflict attached to it, many readers will be interested on that basis
alone. Let's not forget that it's human nature to choose sides and stand up for
that choice. Stories that involve conflict include those about religion,
sports, business, trials, wars, human rights violations, politics or even
struggles against nature, animals or outer space.
Human interest:
If a
situation draws any sort of emotional reaction, then it might contain the news
element of a human-interest story. These stories can be "soft"
kid-at-the-petting-zoo snapshots, inspiring comeback accounts or infuriating
reports of incompetence on the part of a public figure.
Extremes/superlatives:
Reporters
and audiences alike love to hear about the first, the best, the longest, the
smallest, the highest. If you can claim one for yourself, do it.
Scandal:
Everyone
loves to hate on the philandering congressman who sends inappropriate pictures
under an absurd virtual handle. If you've got info on an honest-to-goodness
scandal, reporters everywhere are frothing at the mouth to get the scoop on it.
Impact:
Whether
it's a peaceful protest that encompasses five city blocks or a 23-car pileup on the pike, the more people
involved in the event, the more newsworthy it is. Similarly, the number of
people affected by the event will affect its newsworthiness, whether it's an
adjustment of minimum wage or an alleged outbreak of ebola.
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