C.C.S. University, Meerut,
Revised Uniform Syllabus of B.J.M.C. w.e.f.
2016-17
(B.O.S. 25-06-2016, AC )
(For University Department and Colleges)
Objective of the Course:
In an era of information explosion, Journalism and Mass Communication is playing a vital
role in spreading information and inducing change as well as in
maintaining the system of society. To fulfill these goals systematic education of journalism and
mass communication has become inevitable. BJMC is a carrier oriented course spread over six semesters (3
years). The objective of BJMC is to enable the students to understand the concept, scope and significance of mass
communication and its techniques; to familiarize and train the students with media techniques by affording them an
exposure to contemporary media skills and to provide an opportunity to pursue their areas
of interest in this educational stream to go for
a career.
General Rules:
1.
The whole programme is divided into six semesters
(Three Years). There will be four papers in Ist. IInd, IIIrd, IVth &
Vth semester along with a
practical-viva related to the course of each
semester. Each paper will carry 100 marks, out of which an external
examination will be held carrying 75 marks, as internal assessment 25 marks and course related practical-viva (M.M. 100) will be conduct
by external examiner.
2.
There shall be 20 theory papers spread over five
semesters. Course related practical-viva in each semester. The six semester shall be devoted to Print
Media Practical-viva, Radio Practical-viva, TV Practical-viva, New Media Practical-viva & Project-viva as
described in the syllabus details and will be examined by a board of examiners consisting of one external and
one internal examiner. The examination of each practical shall be held towards
the end of each semester. Grand total of the marks for the course (BJMC)
will 3000.
Note:
1.
Admission rules remain
the same as per G.O. and University rules.
2.
In BJMC Course –II, Course- XVII and Course – XXIV are
related with New Media Technology so the essential qualification for teaching
these courses must be MCA and Post Graduate in Journalism.
Ch. Charan
Singh University, Meerut,
Revised Uniform Syllabus
of B.J.M.C. w.e.f.
2016-17 (B.O.S. 25-06-2016, AC.......................... )
(For University Department and Colleges)
(Three
Years / Six semesters Programme)
Semester-I
|
Course-I |
Introduction to Mass
Communication |
M.M.:100 (Ext.-75&Int.-25) |
|
Course-II |
Computer
Basics |
M.M.:100 (Ext.-75&Int.-25) |
|
Course-III |
Value Education |
M.M.:100 (Ext.-75&Int.-25) |
|
Course-IV |
General Hindi ¼lkekU;
fgUnh½ |
M.M.:100 (Ext.-75&Int.-25) |
|
Course-V |
Course Related Practicals-Viva |
Max. Marks: 100 (Ext.) |
|
|
Semester – II |
|
|
Course-VI |
Introduction to Journalism |
M.M.:100 (Ext.-75&Int.-25) |
|
Course-VII |
Constitution and Indian
Political System |
M.M.:100 (Ext.-75&Int.-25) |
|
Course-VIII |
Indian Social System |
M.M.:100 (Ext.-75&Int.-25) |
|
Course-IX |
General
English |
M.M.:100 (Ext.-75&Int.-25) |
|
Course-X |
Course Related Practicals-Viva |
Max. Marks: 100 (Ext.) |
Semester-III
|
Course-XI |
Print Media-I (Reporting) |
M.M.:100 (Ext.-75&Int.-25) |
|
Course-XII |
Indian Economic System |
M.M.:100 (Ext.-75&Int.-25) |
|
Course-XIII |
Electronic
Media-I (Radio) |
M.M.:100 (Ext.-75&Int.-25) |
|
Course-XIV |
Media Laws |
M.M.:100 (Ext.-75&Int.-25) |
|
Course-XV |
Course Related Practicals-Viva |
Max. Marks: 100 (Ext.) |
Semester-IV
Course-XVI Print
Media-II (Editing) M.M.:100 (Ext.-75&Int.-25)
Course-XVII Social Media M.M.:100 (Ext.-75&Int.-25) Course-XVIII Public
Relations and Corporate
Communication M.M.:100 (Ext.-75&Int.-25) Course-XIX Electronic Media-II (Television) M.M.:100 (Ext.-75&Int.-25)
Course-XX Course Related Practicals-Viva Max. Marks: 100 (Ext.)
Semester-V
Course-XXI Advertising M.M.:100 (Ext.-75&Int.-25)
Course-XXII Development Communication M.M.:100 (Ext.-75&Int.-25)
Course-XXIII Mass Media Writing Skills M.M.:100 (Ext.-75&Int.-25)
Course-XXIV Digital
Journalism M.M.:100 (Ext.-75&Int.-25)
Course-XXV Course Related Practicals-Viva Max. Marks: 100 (Ext.)
Semester-VI
|
Course-XXVI |
Print Media Practical-Viva |
Max. Marks:
100 (Ext.) |
|
Course-XXVII |
Radio Practical-Viva |
Max. Marks: 100 (Ext.) |
|
Course-XXVIII |
TV Practical Viva |
Max. Marks:
100 (Ext.) |
|
Course-XXIX |
New Media Practical-Viva |
Max. Marks: 100 (Ext.) |
|
Course-XXX |
Project- Viva |
Max. Marks:
100 (Ext.) |
Objective: This course is designed to introduce the fundamentals of communication
and mass communication. The study of this course will help the students
to understand the process of communication theories
and models of mass communication.
Introduction to Mass Communication
Unit-I
Communication: Concept, Meaning and Definitions Need for Communication
Elements of Communication Types of Communication Barriers to Communication
Unit –II
Mass Communication: Meaning and Definitions Functions of Mass Communication
Channels of Mass Communication Characteristics of Mass Media Audiences Characteristics of Mass Messages
Unit –III
Models of Communications : Meaning and Definitions Process of Communication
Aristole Model
Westley and Maclean Model Laswell’s Model
Unit –IV
Hypodermic theory of Mass Communication Individual Difference Theory
Personal Influence Theory
Sociological Theories of Mass Communication Normative Theories of Mass Media
M.M.100 (Ext.
75, Int. 25)
Pedagogy: Teaching will be
based on Lectures, PowerPoint
presentations, Discussions, Seminars,
Discussion on recent articles,
Students participation in discussions and seminars. Thus participatory
interaction will be encouraged.
Books Recommended:
Fiske. J.
1982:
Introduction to Communication
Studies, London, Rouledge: Ravindran, R.K.
1999:Media and Society, Delhi,
Commonwealth Pub.,(1st ed.) Narula, Uma
2006: Communication Models, New Delhi, Atlantic
Pub.
Narula, Uma
2006: Hand
book of Communication, New Delhi,
Atlantic Pub.
Kumar,Keval J.
2007: Mass Communication
in India, Mumbai, Jaico Pub. (3rd edt.) McQuail,Denis
2008: Mass Communication Theory, New Delhi,
Vistar Pub., (5th edt.)
Computer Basics
M.M.100 (Ext. 75, Int. 25)
Objective: This course
aims to provide the basic knowledge of computer. The aim of this course is to
introduce fundamentals of computer and its components.
Unit-I
Unit-II
Introduction to Computer
Beginning and Evolution of Computer Types of Computer
Computer Hardware and Software Characteristics of Computer and its Application
Meaning and Purpose of Input and Output Devices Input Device
Output Device Analog Technology Digital Technology
Unit-III
Operating system : Introduction DOS, Windows
MS Office : MS Word
Excel PowerPoint
Unit-IV
CorelDraw Photoshop QuarkXPress
Pedagogy: Teaching will be based on lectures
and practical on Computer using regularly the computer lab and internet
facilities.
Books Recommended:
Singh, Ravindra
Pratap
2001: Doorsanchar,
Drashya,Paidrashya, Allahabad, Achariya Publication (1st edt.) Gupta, Om,Jasra,Ajay S.
2002; Information Technology in Journalism, N. Delhi, Kanishka
Publication (1st edt.) Sharma, GK, Sharma, Hemant
2002, Suchna Prodhyogiki
New Delhi, Atlantic Pub. (1st ed.) Bansal, S.K.
2004: Information
Technology, New Delhi, APH Publication
Kumar, Suresh
2004: Internet Patrkarita,New
Delhi, Taxsila Prakashan (1st ed)
Ozha, DD/Satya Prakash
2007: Doorsanchar Evam
Praudyogiki, Delhi, Gyan Ganga Publication
Sinha,P.K.
2009:Computer
Fundamentals,New Delhi,BPB Publications
Value Education
M.M.100 (Ext. 75, Int. 25)
Objective: This course
is designed to introduce meaning, aim significance of value education. Explain
the role of value education in personal development and nation building.
Unit-I
Unit-II
Value Education: Meaning and Significance Types of Value
Role of Culture and Tradition in Value Education Value Education in Indian Society
Value Education for Self Development Self Analysis and Introspection
Sensitization towards Equality, Physically and Mentally Challenged Respect to persons according the basis of their age, Experience etc.
Unit-III
Value Education for Nation Building
Respect to Indian constitution and National Values Demographic Character of Indian Society Integrity of India
Unit-IV
Media and Social Values
Role of Voluntary organizations in value education Role of Media in creating awareness
Role of Various Institutions in inculcating values
Pedagogy: Teaching will be based on- Lectures,
Discussions, Seminars, Workshops related to value education.
Books Recommended:
Chitakra, M.G.
2003: Education and Human
Values, New Delhi, APN Publishing Coorporation Chakravarthy, S.K.
1999 : Values and Ethics
for Organizations : Theory and Practice, N.Delhi, Oxford University
Press Sachchidananda, M.K.
1991 : Ethics, education,
Indian Unity and Culture, Delhi, Ajanta Publications Goel, Aruna and Goel,
S.L.
2004 : Human Values and Education, New Delhi, JBA Publisher
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Objective: This course is designed with an aim to learn Hindi language
and understand the language of Media.
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Course-V Course Related Practicals
M.M.: 100 Ext.
Practicals
shall be related to courses of the semester-Ist Students shall prepare
a file/Assignment of
C-I,
C-II, C-III, and C-IV allot by the
course teacher and viva-voce
will be conduct
by the external examiner.
Introduction to Journalism
Objective: This course aims to familiarize and provide knowledge
of Journalism.
Unit –I
Concept and Meaning of Journalism History of Journalism in India Elements of Journalism
Role of Journalism in Society
Unit –II
A Brief History of English Press in India
Role of Regional Language Press in Growth of Journalism Rising and Growth of Hindi Journalism
Role of Press in India’s Freedom Struggle Journalism in Post Independence India
Unit –III
Emerging Trends of Journalism Information Technology and Journalism Journalism in a Globalised World
Socio Economic Scenario and Journalism Concept and Functions of News Agencies
M.M.100 (Ext.
75, Int. 25)
Unit –IV
Magazine Journalism Rural Journalism Citizen Journalism Sting Operation
Pedagogy: Teaching will include -
Lectures, PowerPoint presentations, Seminars, Workshops, Discussion of recent
articles in media. Student’s participation in discussions and seminars.
Books Recommended:
Natrajan, J.
2000: History of Indian
Press, New Delhi, Pub. Division, Govt. of India Bhatnagar, Ram Ratan
2003, The Rise and Growth
of Hindi Journalism, Varanasi, Vishvavidyalaya Prakashan Kamath,
M.V.
2001,: Professional Journalism, New Delhi, Vikas Publishing House Pvt. Ltd.
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Constitution and Indian Political System
M.M.100 (Ext. 75, Int. 25)
Objective: The study of this course will help
the students to understand the Indian Constitution and basic features of Indian
political system.
Unit-I
Unit-II
Significance of the Indian Model of Political System Nationalist Movement: Socio- Economic and Philosophical Foundation of Indian Constitution
Preamble and Specific Features of Indian Constitution Fundamental Rights and Fundamental Duties Directive Principles of State
Indian Parliament : Rules of Procedure and Conduct of Business Indian Parliament President Address, Speaker and his Powers, Chairman of Rajya Sabha, Prime minister and Council of Ministers
Legislative and Other Procedure, Passing of Bills, Procedure of Passing Budget and Constitution Amendment Bills, Parliamentary Committees and Functions
Unit-III
State Legislative : Governor, C.M. and Council of Ministers Centre – State Relations
Panchayati Raj and Local Government
Judicial System in India : Supreme Court, High Court, Subordinate Court Constitutional Authorities and Commissions
Unit-IV
Changing Nature of Indian Party System National Parties
Regional Parties
Political Participation and Voting Behavior Interest and Pressure Group
Pedagogy: Teaching will be based on- Lectures, Discussions, Seminars, Workshops, Discussion on Political Issues.
Books Recommended:
Basu, D.D.
2013,Introduction
to the Constitution of India, New Delhi, Lexis
Nexis Bitterworths India Basu, D.D.
2013,Bharat ka Sanvidhaan
: Ek Parichay, New Delhi, Lexis
Nexis Bitterworths India Kashyap, Subhash
2011, Hamari Sansad,
New Delhi, NBT Jain, Pukhraj
2015, Bhartiya Shasan Evam Rajniti, New Delhi, Sahitya
Bhawan Jain, Pukhraj
and Rajesh
2015, Bhartiya Samvidhaan, Delhi, SBPD Publishing House
Indian Social System
M.M.100 (Ext. 75, Int. 25)
Objective: Media
informs society and write about different aspects of society. This course is
designed to familiarize the students about the
concepts and the basic characteristics of society and particularly about
Indian society. This course is designed to introduce to students the Social
structure of Indian Society,
role and importance of different
factors in social
change.
Unit-I
Unit-II
Society: Concept and Meaning Introduction to Indian Social Structure Social Stratification in India
Faiths and Beliefs in India
Family structure of Indian Society Family Culture in India
Marriage and Kinship in Indian Social System Changing Indian Society
Unit-III
Caste System in Indian Society Characteristics of Caste System Intercultural Relations in Indian Society
Unit-IV
Role of Education in Social Change Media and Social Change Globalization and Social Change
Other Important factors for Social Change
Pedagogy: Teaching will be based on- Lectures,
Discussions, Seminars, Workshops, Discussion on issues related to society.
Books Recommended:
Ravindran, R.K.
1999: Media and Society,
New Delhi, Common Wealth Publication, (1st edt.) Campbell, Richard
2000: Media And Culture,New
York, Bedford Publication, (IInd edt.) Singh,J.K.
2002: Media Culture and
Communication, Jaipur, Mangaldeep Publication (1st edt.) Sharma, R.S.
2002: Material Culture
and Social Formation in Ancient India, New Delhi (1st edt.) Prabhakar, Manohar/Bhanawat Sanjeev
2004: Human Right ,Jaipur,
University Book House (P) Ltd (1st edt.) Kumar, Kavel J.
2007: Mass Communication
in India ,Delhi, Jaico Publication House (IIIrd edt.) Ahuja,
Ram
1993, Indian Social System,
New Delhi, Rawat Publisher Ahuja, Ram
1992, Social Problems in
India, New Delhi, Rawat Publisher Ahuja, Ram
2000, lkekftd leL;k;,sa
Ahuja, Ram
New Delhi, Rawat Publisher
2000, Hkkjrh; lekt, New Delhi, Rawat Publisher
Sriniwas, M.N.
1980, India : Social
Structure, Delhi, Hindustan Publishing Corporation Rao N Ramesh
2015, Intercultural Communication, (The Indian Context), N.Delhi, Sage India
General English
M.M.100 (Ext. 75, Int. 25)
Objective: This course is designed with an aim to learn language and develop proficiency and become competent
in the use of English
Language.
Unit –I
Articles
Parts of Speech Figure of Speech
Sentences-Simple, complex and compound Prepositions propositional phrases
Tenses
Unit –II
Correction of common errors Choosing correct forms Rewriting sentences
Unit –III
Compound words
Words often mis-spelt and misused Idioms, Antonyms, Synonyms Homonyms, Acronyms
One-Word Substitutes
Unit-IV
Composition and Mechanics of writing Translation
Précis, Paragraph, Expansion Letter & Application Writing
Use of English words in Hindi Newspaper Curriculum Vitae / Resume
Pedagogy: Teaching will be based on lectures, Workshops, Discussions and Practicals exercises, on the spot speaking
and writing exercises.
Books Recommended:
Wren, P.C. & Martin :
High School Grammar
& Composition, New Delhi, S.Chand
& Co. Ltd.
Agarwal, Malti Agarwal, Malti
Sinha, R.P.
2008 : Remedial
English Language, Meerut, Krishna Publication 2008: Professional Communication, Meerut, Krishna Publication
2002 : How
to write Correct
English, Patna, Prabhat
Publication
Course-X Course Related Practicals
Practicals
shall be related to courses of the semester-IInd Students shall prepare
a file/Assignment of
C-VI,
C-VII, C-VIII, and C-IX allot by the
course teacher and viva-voce will be conduct
by the external examiner.
M.M.: 100 Ext.
C-XI Print Media-I (Reporting)
M.M.100 (Ext. 75, Int. 25)
Objective: This course aims to familiarize and
provide knowledge of Reporting in Print Journalism. Other aim of this course is
to introduce about News, Qualities of Reporter and various kinds of reporting
e.g. Crime Reporting, Parliamentary Reporting, Court Reporting, investigative reporting etc.
Unit-I
Unit-II
News: Meaning, Definations Elements and Types of News News Value
Selection of News Objectivity of News
News Reporter: Reporting Skills Types of Reporters
News Gathering: News Beat News Sources
Qualities and Responsibilities of Reporter
Unit-III
News Writing Basics: Structure of News Story Inverted Pyramid Style and Other Styles
Lead, Types of Lead, Intro Interviewing
Difference between News Writing and Fiction Writing
Unit-IV
General Reporting: Crime, Accidents, Calamities, Local-self Government and Civic Affairs, Mofussil
Specialized Reporting: Parliamentary, Court, Defense, Business, Sports, Political Investigative
Pedagogy: Teaching will include -
Lectures, PowerPoint presentations, Seminars, Workshops, Discussion of recent
articles in media. Student’s
participation in discussions and seminars. Practical exercises of News
Reporting will be encouraged and will be essential part of teaching
Books Recommended:
Harimohan, Joshi Shankar
1995 : Khoji Patrakarita,
New Delhi, Taxshila Publication (1st edt.) Srivastava, K.M.
2003: News Reporting and
Editing, Delhi, Starline Publication Flemming
and Hemmingway
2005, An Introduction to
Journalism , New Delhi, Vistaar Publications Sharma, Seema
2005: Journalism
Reporting , New Delhi, Anmol Publication (1st edt.) Puri, Manohar
2006: Art of Reporting,
New Delhi, Pragan Publication Tripathi, RC
2013: Patrakarita ke
sidhant, New Delhi, Naman Prakashan Palanithurai,G
2008, Dynamics
of New Panchayati Raj System
on India, New Delhi, Concept
Publishing Co.
Objective: This course is designed to introduce to students the fundamentals of economy and Indian Economy.
Unit-I
Unit-II
Character of Indian Economic System
Basic Economic Terms: National Income, Inflation and Deflation GDP, NNP, HDI, FDI
Understanding of Financial Markets
Planned Development in India Green Revolution
White Revolution Economic Reforms in India
Unit-III
Indian Economy and Rural India Liberalization and Privatization
Globalization and opening up of Indian Economy Disinvestment and Indian Economy
Unit-IV
Banking System of India Insurance Sector
Key Industries
Key Industry Association: CII, ASSOCHAM, FICCI Challenges before Indian Industries
Pedagogy: Teaching will be based on- Lectures, Discussions, Seminars, Workshops, Discussion on various issues related to economy.
Books Recommended:
Dutt and Sundram,
2004,
Indian Economy, New Delhi, S.Chand Publication
Uma Kapila,
2004,Understanding the
Problems of Indian Economy, Academic Foundation Mishra and Puri,
V.K.
Problems of Indian Economy, New Delhi, Himalaya
Publishing House Pathak, BV
2014, Indian Financial
Syatem, Delhi, Pearson Education Y.S. Books International Kumar,
Arun
2014, Indian Economy
Since Independence, Vision
Books
Objective: This course
is designed to introduce the History and Development of Radio. The study of
this course will help the students to understand the nature
and types of Radio Programs.
Unit-I
Unit-II
History and Development of Radio in World Scenario History and Growth of Radio in India
Characteristics of Radio
Three Modes of Transmission AM, SW, FM Organizational Structure of AIR
Radio Programmes : Spoken Words, Music Specific Audience Programmes, Interview, Talk Discussion, Radio Feature, Radio Play, News Qualities of presenter
Importance of Pronunciation and Voice Modulation
Unit-III
Language of Radio Writing of Radio News Radio Commercials Educational Radio Community Radio
Unit-IV
Radio Programme Production:
Pre Production Production
Post Production
Pedagogy: Teaching
will be based on- Lectures, audio and PowerPoint presentations, Workshops.
Discussion on recent issues and practical
on Script writing and programme production.
Books Recommended:
Luthra, HR
1986:
Indian Broadcasting, New Delhi, Publication Division,Govt. of India Ravindran, RK
1999: Handbook of Radio
TV and Broadcast Journalim, New Delhi, Anmol Publication (1st edt.) Mehra, Ramesh
2007: Media aur Prasaran,
New Delhi, Sharma, Kaushal
2007: Radio Prasaran, New Delhi, Pratibha
Publication Katheria, Naresh
2013, Radio Madhyam evam
Takniki, Delhi, Shilpyan Prakashan Kumar, Prashant
2015, Bharat Mein Radio Prasaran, New Delhi, A. R. Publication
Objective: This course
is designed to introduce to students Media Laws. The study of this course will
help the students to understand the various dimension
of Media Laws in India.
Unit-I
Unit-II
Law: Concept, Meaning and Definitions Law and Justice
Society, Press and Law Indian Constitution and press
Freedom of Speech and Expression
Parliamentary Privileges, Contempt of Court Press and Registration of Book Act
Official Secret Act Defamation, Copy Right Act Working Journalist Act
Unit-III
RTI Act -2005
Prasar Bharti Act
Cable TV Regulation Act
Digitations and Conditional Access System Cinematography Act
Unit-IV
First and Second Press Commission of India PCI
Media Associations and Org. INS, Editors Guild
ABC Commissions : Chanda, Nayyar, Verghese, Joshi Media Ethics
Pedagogy: Teaching will be based on- Lectures, Discussions, Seminars, Workshops, Discussion on Legal system and Legislature process.
Books Recommended:
Justice, Jois, Rama
2014: Legal and
Constitutional History of India, New Delhi, Universal Law Publishing Kumar,
Vivek
2012 : Legal Profession
and off shoring in India, New Delhi, Young Global Publication Basu, D.D.
2005, Law of the Press in
India, N. Delhi, Prentice Hall of India
Trikha, N.K.
1998,
Press Vidhi, Varanasi, Vishvavidyalaya Prakashan Singh, Srikant
Janmadhyam Kanoon evam
Uttardayitva,
N.Delhi, Satyam Publishing House Singh, S.Swaroop
2004, Press aur Bhartiya Sansad, N.Delhi, Classical Publishing Co.
M.M. : 100 Ext.
Practicals
shall be related to courses of the semester-IIIrd Students shall prepare
a file/Assignment of
C-XI,
C-XII, C-XIII, and C-XIV allot by the
course teacher and viva-voce will be conduct by the external
examiner.
C.C.S. University, Meerut
Revised Syllabus of B.J.M.C. w.e.f. 2016-17 (B.O.S.
25-06-2016)
(For University Department and Colleges)
Semester-IV
Print Media – II (Editing)
M.M.100 (Ext. 75, Int. 25)
Objective: This course
aims to provide knowledge of Editing of Print Journalism. Other Aim of this
course is to introduce Copy Editing, Photo Journalism, Page layout and design
etc. which are components of print journalism.
Unit-I
Editing: Meaning, Definition Principles of Editing
Copy Selection
Challenges before Editors: Bias, Slants and Pressure
Unit-II
Editing Process: Planning of News Gathering Selection of News
News Copy
Headline and Intro Writing Style Book and Style Sheet
Unit-III
Principles of Layout and Design Typography, Color and Graphics
Concept and Techniques of Photo Editing and Caption writing Photographic coverage of News and events
Unit-IV
Use of Illustrations in Newspaper design Cartooning, Pocket Cartoons & Caricatures Line Diagrams
Pedagogy: Teaching will be based on- Lectures,
presentations, Discussions, Seminars,
Writing, Workshops, Discussion on recent articles,
Students participation in discussions, seminars, practical exercises
of News Editing and regular interaction will be encouraged.
Books Recommended:
Chaturvedi,Prem Nath
2000: Aadhunik Samachar
Patra Aur Prusht Sajja, Bhopal, Madhya Pradesh Granth Academy Kamath,
M.V.
2001: Professional Journalism, New Delhi, Vikas Publishing House PVT. Ltd.
Prabhakar, Manohar/
Bhanavat, Sanjeev
2002: Sampadan Eavm
Mudran Technic Jaipur, Pultizer Insttitute of Comm. Studies (1st edt.) Harimohan
2003: Samachar Feature
Lekhan Evam Sampadan Kala New Delhi, Taxshila Prakashan (3rd edt.) Jain, Ramesh
2003: Sampadan Prasht
Sajja Aur Mudran, Jaipur, Mangaldeep Pub. (1st edt.) Moen, Darylr
2004: News Paper Layout
& Design, Delhi, Surjeet Pub. (5th edt.) Harimohan
2004: Sampadan Kala Evam
Proof Pathan, Delhi, Taxshila Prakashan (2nd edt.) George, A.Hough
2006: News Writing, Delhi, Kanishka Publishers
Social Media
M.M.100 (Ext. 75, Int. 25)
Objective: This course
aims to provide introduction to Social Media. This course also imparts the
knowledge of Social Networking Sites and their use in
various fields.
Unit-I
Unit-II
Social Networking Sites ; Blogging, Facebook, LinkedIn, Twitter, Instagram Impact of Social Media
Social Networking Analysis Social Media Technology
Language for Social Media Social Networking Platforms Future of Social Networking
Unit-III
Social Media Policy
Role of Regulator in Social Media Communication Training for Social Media Management of Social Media
Unit-IV
Use of Social Media in Governance and Development Use of Social Media in Health and Education
Use of Social Media in Business and Commerce Use of Social Media in Political and Social System
Pedagogy: Teaching will be based on lectures
and practicals on Computers using regularly the computer lab and internet
facilities.
Books Recommended:
Bansal,S.K.
2002: Internet
Technologies, New Delhi,
APH Pub.
Nath, Shyam
2002 : Assessing the State
of Web Journalism, New Delhi, Author Press
Ahmad, Tabraj
2003: Cyber Laws
E-commerce and M-commerce, New Delhi, APH Publication Menon,
Shailja
2003: Protection of
Intellectual Property in Cyber Space, Delhi, Authors Press Talesra, Hemlata/Nagda, M.L.
2003 : Web Paged Learning,
Delhi, Authors Press Chakravarthy, Jagdish
2004 : Net, Media and the
Mass Communication, New Delhi, Author Press Ray, Tapas
2009: Online Journalism:A Basic Text, New Delhi,
Cambridge University Press India Pvt. Ltd.
Verma, Deepika
2015 : The
Era of New Media, New Delhi, A. R. Publication
Public Relations
and Corporate Communication
M.M.100
(Ext. 75, Int. 25)
Objective: This course
is designed to introduce to students the fundamentals of Public Relations and
Corporate Communication. The study of
this course will help the students to understand the Media Planning, Production
Techniques and skills to develop for Public Relations in different sectors.
Unit-I
Public Relations: Concept, Meaning and Definitions Origin and Growth of Public Relations in India Objectives and Functions of PR
Publics in PR
Difference in PR, Advertising, Publicity and Propaganda
Unit-II
Tools and Techniques of PR Need, Nature and Scope of PR PR and Media Relations
PR and Community Relations
House Journals, Annual Reports, Corporate Films, Speech writing, Office Memo Use of Internet as PR Tool
Unit-III
PR in Government Sector PR in Public Sector
PR in Private Sector PR in NGOs
Organisational Set-up of PR Agencies
Unit-IV
PR as a Management Tool PR and Marketing
Image Management Crisis Communication Emerging Trends in PR
Pedagogy: Teaching will be based on- Lectures,
Discussions, Seminars, Workshops.
Discussion on recent select and popular Topics.
Practical exercises related to writing
for public relations will be
undertaken.
Books Recommended:
Wilcox, Denis
L
1995: Public Relations
,New York ,Harper Collins College Publish Cutlip, Scott M
2003: Effective Public
Relations, Delhi, Pearson Education (Reprint) Sharma, Diwakar
2004: Public Relations,
New Delhi, Deep & Deep Publication Kumar, Vijay
2005: Public Relation in India, New
Delhi Anmol Publication (1st edt.) Jan R. Hakemulder, fay AC De Jong,
PP Singh
1998, Principles and Functions of Public Relations, N. Delhi, Anmol Publication Pvt. Ltd.
Upadhyay, Surendra
Soni, Sudhir
2005, Jansampark Evam Vigyapan, Jaipur,
University Publications
Electronic Media- II (Television)
M.M.100 (Ext. 75, Int. 25)
Objective: This course
is designed to introduce the History and Development of Television. The study of this course will help the
students to understand the nature and
types of television programmes, TV News, Qualities of news anchor and
presenter, technologies of Television Programme Production etc.
Unit-I
Unit-II
History and Development of TV in India Nature and Importance of TV
Characteristics of TV as compared to other media
Mode of Transmission: Terrestrial, Satellite TV, Cable TV
Nature and Types of TV Programmes
Fictional Programmes: Soap Opera, Serials, Films
News Based Programme: Talk, Discussion, Interview, etc Educational Programme
Commentary
Unit-III
Elements of TV News
Basic Principles of TV News Writing Sources of TV News
Types of TV News Bulletins and their Structure
Unit-IV
Television Programme Production Pre Production
Production
Post Production
Pedagogy: Teaching
will be based on- Lectures, PowerPoint presentations, Post Production,
Workshops, Discussion on recent programmes. Practicals on computer using Audio-Visual lab, Studio exercises will be undertaken.
Books Recommended:
Ravindran, R.K.
1999 : Hand Book of Radio T.V and Broadcast
Journalism, New Delhi,Anmol Publication
(1st edt.) Sinha, P.C
2005: Encyclopedia of Broadcasting TV &
Radio, New Delhi , Anmol Publication (1st edt.) Firoz, Mohd
2005: Television in India,
Delhi, Sage Publication (1st
ed.) Todorovic, Aleksendar Louis
2006: Television
Technology, New Delhi, Focal press Friedmann, Anthony
2007 : Writing for Visual Media, New
Delhi, Focal Press (2nd edt.) Boyd, Andrew
2007: Broadcast
Journalism (Techniques of Radio and Television News) N. Delhi, Focal press
(5th edt.) Ivan, Cury
2011: Directing and
producing for Television, London, Focal Press Singh, Mahaveer
2014: Doordarshan Live,
Delhi, Shilpyan Prakashan Singh, Mahaveer
2014: Doordarshan Madhyam Evam Takniki, Delhi, Shilpyan Prakashan
Course-XX Course Related Practicals
M.M. : 100 Ext.
Practicals
shall be related to courses of the semester-IVth Students shall prepare
a file/Assignment of
C-XVI, C-XVII,
C-XVIII, and C-XIX allot by the course
teacher and viva-voce will
be conduct by the external examiner.
Advertising
M.M.100 (Ext. 75, Int. 25)
Objective: This course is designed
to introduce to students the fundamentals of Advertising. The study of this course will help the students
to understand the various
types of advertising and its elements.
Unit-I
Unit-II
Advertising: Concept, Meaning and Definitions History and Growth of Advertising in India Social and Economic Benefit of Advertising Types of Advertising
Market and its segments Advertising Strategies Product Advertising Brand Building Advertising Appeals
Unit-III
Advertising Agency: Departments and Functions Budget, Media and Campaign Planning Advertising Production Techniques
Copy Writing Web Advertising
Unit-IV
Marketing : Planning and Execution Advertising and Pressure Groups Advertising Laws and Ethics Ethical issues in Advertising
Pedagogy: Teaching will be based on- Lectures, Discussions, Seminars, Workshops, Discussion on recent select and popular
advertisements. Practical exercises
related to making advertisements will be
undertaken.
Books Recommended:
Sharma,S. & Kumar Deepak
2003:Advertising Planning,
implementation & Control,Jaipur, Mangaldeep Publication Pant,N.C.
2004: Jan Sampark
Vigyapan Evam Prasar Madhyam New Delhi, Taxshila Publication(1st edt.) Kundra, Shipra
2005: Introduction to Advertising and Public
Relation, New Delhi, Anmol Publication (1st edt.) Jethwaney Jaishri
& Jain Shruti
2006:Advertising Management,
New Delhi, Oxford University Press Mohan
Savita
2012:Trends in Advertising Management, New Delhi, Enkay
Pub. Hansa
Patanjali, Premchand
2008, Aadhunik Vigyapan,
New Delhi, Vani Prakshan Gupta, U.C.
2012, Aadhunik Vigyapan Aur Jansampark, New Delhi, Arjun Publishing House Pant, N.C., Singh Indrajeet
2008, Vigyapan Patrakarita Vartmaan
Technique Evam Avdhaarna, New Delhi, Kanishka Publishers Distributors
C.C.S. University, Meerut Revised Syllabus of B.J.M.C. w.e.f. 2016-17
(B.O.S. 25-06-2016)
(For University Department and Colleges) Semester-V
Development Communication
M.M.100 (Ext. 75, Int. 25)
Objective: This course is designed to familiarize the students with the Role of Communication in development . The study of this course will help the students to understand Development communication.
Unit-I
Unit-II
Meaning and Concept of Development Process of Development
Indicators of Development Theories of Development Developmental issues in India
Development Communication: Meaning, Concept and Definitions Growth of Development Communication
Strategies in Development Communication Role of Media in Development Communication
Unit-III
Rural Development and Village Communication Child Development and ICDS
Meaning and Concept of Development Support Communication Health and DSC
Communication and Awareness in Rural Areas
Unit-IV
Developmental Agencies of Government Reporting on Development Projects
Community Participation and Sustainable Development Communication Technologies and Development Communication
Pedagogy: Teaching will be based on- Lectures, PowerPoint presentations, Discussions, Seminars,
Discussion on various Developmental agencies.
Seminars and tutorial working on different aspects
will be undertaken in teaching.
Books Recommended:
Mankekar, D.R.
1979:
‘Filling the void in the world of Communication’, Communicator, Vol. XAV, No.1,
N. Delhi, IIMC Mankekar, D.R.
1979:Media and Third World, New Delhi, IIMC Stevenson
I. Robert
1988: Communication, development and third world, New York, Longman
Inc.
UNESCO
1988: ‘Communication and
Society- A Documentary History of NWICO’, Paris Macbride Commission Report
1989:
‘Many Voices, One World’, Paris Melkote, Srinivas
R.
2001, Communication for
Development in the Third World : Theory and Practice, New Delhi, Sage Tiwari,
I.P.
2001, Communication
Technology and Development, New Delhi, Publication Division, Govt. of India Toari,
Komal
2000, Sustainable Human Development Issues
and Challenges, New Delhi, Concept
Publishing Co.
UNDP
2009, Sustainable Development, New York
Singh, Yogendra
2004, The Concept of Participatary Management, New Delhi, R.K. Printers
C.C.S. University, Meerut Revised Syllabus of B.J.M.C. w.e.f. 2016-17
(B.O.S. 25-06-2016)
(For University Department and Colleges) Semester-V
Mass Media
Writing Skills
M.M.100 (Ext. 75, Int. 25)
Objective: This course is designed to introduce to students the fundamentals of Mass Media Writing. The study of this course will help the students
to understand the writing techniques for print media.
Unit-I
Unit-II
Types of Media Writing
Writing for Newspapers and Magazines Narrative Writing
Interpretative writing
Feature: Concept and Meaning Types of Feature
Ingredients of Feature Writing Writing for radio and TV Programmes Reportage
Unit-III
Edit Page Writing: Leader Writing Write-Ups
Middles Opinion Writing Letters to Editor
Unit-IV
Technical Writing: Science, Business Environmental, Sports writing
Difference between Magazine and Newspaper Writing Freelance writing
Qualities of Freelance Journalist
Pedagogy: Teaching will be based on- Lectures, Discussions, Seminars, Workshops, Discussion on Current and popular Issues. Practical exercises related
to writing for print will be undertaken.
Books Recommended:
Chadhdha, Savita
1998 : Modern Journalism
and News Writing, Taxshila Prakashan, N.Delhi George, A. Hough
2006, News writing, New Delhi, Kanishka
Publishers
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Digital Journalism
M.M.100 (Ext. 75, Int. 25)
Objective: This course
aims to provide introduction to Digital Journalism. This course also imparts
the knowledge of Computer Networks and Social
Networking Sites.
Unit-I
Unit-II
Digital Communication: Meaning and Definition Characteristics of Digital Communication Characteristics of Internet
Brief History of ISP
Search Engines Websites and its type
e-mail: Need and Importance e-Commerce
Unit-III
Brief History of e-newspapers in Hindi and English Reasons for the growing popularity of e-newspaper Future aspects of e-newspapers
Limitations of Digital Journalism
Unit-IV
Elements of online Newspaper
Difference between Print Journalism and Online Journalism Reporting, Writing and Editing for Online Newspaper News Portals
Pedagogy: Teaching will be based on lectures
and practicals on Computers using regularly the computer lab and internet
facilities.
Books Recommended:
Bansal,S.K.
2002: Internet
Technologies, New Delhi,
APH Pub.
Nath, Shyam
2002 : Assessing the State
of Web Journalism, New Delhi, Author Press
Ahmad, Tabraj
2003: Cyber Laws
E-commerce and M-commerce, New Delhi, APH Publication Menon,
Shailja
2003: Protection of
Intellectual Property in Cyber Space, Delhi, Authors Press Talesra, Hemlata/Nagda, M.L.
2003 : Web Paged Learning,
Delhi, Authors Press Chakravarthy, Jagdish
2004 : Net, Media and the
Mass Communication, New Delhi, Author Press Ray, Tapas
2009: Online Journalism:A Basic Text, New Delhi,
Cambridge University Press India Pvt. Ltd.
Verma, Deepika
2015 : The
Era of New Media, New Delhi, A. R. Publication
Course-XXV Course Related Practicals
M.M. : 100 Ext.
Practicals
shall be related to courses of the semester-Vth Students shall prepare
a file/Assignment of
C-XXI, C-XXII,
C-XXIII, and C-XXIV
allot by the course teacher
and viva-voce will be conduct by the
external examiner.
C.C.S. University, Meerut
Revised Syllabus of B.J.M.C. w.e.f. 2016-17 (B.O.S.
25-06-2016)
(For University Department and Colleges)
Semester-VI
Course-XXVI Print Media Practical-Viva Max. Marks: 100
(i) Reporting on political, developmental and social issues, crime, cultural activities, speeches, seminars, fashion & lifestyles
and sports (any five on different subjects)
(ii) Editing –Political, local, foreign and moffusil copies, including head lining (5)
(iii) Prepare of a 4-page Newspaper
Course-XXVII Radio Practical-Viva Max. Marks: 100
(i) Two 40 sec. Radio jingles/spots etc.
(ii) A 10 minute Documentary/ talk /discussion on any subject
Course-XXVIII TV Practical Viva Max. Marks: 100
(i) A 30 seconds TV ad (commercial or social)
(ii) A 5 minute TV programme on a social or consumer issue
Course-XXIX New Media Practical-Viva Max. Marks: 100
Content writing of online journalism Use of social networking sites.
Course-XXX Project- Viva Max. Marks: 100
A student will prepare a project report on a topic related to mass communication on the basis of this project report. A practical viva examination will be conduct towards the end of sixth semester by external examiner.
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